Publishing on Mirror is Now Open to All

Denis Nazarov
Denis Nazarov
0x5507
Mirror Team
Mirror Team
0x9651
October 5th, 2021

Connect your wallet and start a decentralized blog in seconds.

Last December, Mirror launched its first product: a decentralized publishing protocol. Over the past year, we’ve also launched economic blocks for crowdfunding, auctions, NFT editions, and splits—as well as a governance product. Mirror has evolved from a tool for writers to a full-stack web3 creative suite for communities and DAOs.

More than ever, we believe that every creative project starts with a story. Our goal is to make Mirror the best place to share your story with the world and build a highly-engaged community around it, powered by world-class crypto-native tools.

Today, we’re opening up decentralized publishing on Mirror to anybody with an Ethereum address. Anyone can connect their wallet and start writing.

Why does decentralized publishing matter? We believe the core principles guiding Mirror development answer this question:

Identity and data is owned by users

When you use Mirror, you log in with your Ethereum wallet instead of a username and password. This means your account is owned by you and lives on an open blockchain instead of a centralized database. All data published on Mirror is cryptographically signed by users and stored on permanent decentralized storage (Arweave). This means that data cannot be corrupted or modified by faulty service providers or malicious parties. Permanent storage means that you don’t need to rely on the Mirror team to ensure the longevity or integrity of your content. Most importantly, cryptographically secure and permanent data ensures users can credibly exit a platform if it no longer serves their needs or becomes misaligned.

Crypto rails enable new business models

Online publishing drives enormous engagement but has been notoriously difficult to monetize in sustainable ways. Because Mirror is built on Ethereum, it natively supports new crypto-native business models around tokens and NFTs. For example, posts on Mirror can be minted as Entry Editions, allowing them to be collectible at different price points while the content remains accessible to all. Entry Editions let writers monetize their work without putting it behind a paywall. At Mirror, we strongly believe that high quality, popular content is worth much more than $0, and early experiments with Entry Editions have validated this thesis.

Every DAO needs a home

If a DAO doesn’t have a credit card in the physical world, how can it start a website or access cloud service providers? There are many DAOs with vibrant communities and significant treasuries, but they are not recognized as first class entities by the web2 ecosystem of creative and developer tools. Every crypto-native entity needs a website, and Mirror lets any DAO onboard with a multisig wallet to start sharing its story with the world. In a sense, Mirror bridges a web3 entity into web2 distribution of ideas. This is crucial for DAO success, since most audiences still engage on web2 platforms like Twitter. Collaborative publishing between web3 entities is natively supported on Mirror today.

Permissionless innovation

Because publishing on Mirror is underpinned by an open protocol where data is stored on blockchains, developers don’t need permission to extend the system and build on top of the data. While there is still a lot of work to do to create word-class documentation, APIs, and developer libraries, there are already exciting community projects building on top of Mirror, like Mirror Latest, RSS3, and Yup.

Uncompromised UX

Crypto empowers creators and communities with robust economic tools, but we don’t think that should come with added complexity or poor user experience. The Mirror client has been architected to provide a snappy and beautiful interface, underpinned by a statically rendered site powered by Next.js and a performant API. Posting and editing on Mirror feels instant, while data asynchronously commits to permanent decentralized storage in the background. While we think the Mirror client is the easiest way to get started, users always have the option to create their own frontend or use a different client because data and identity on Mirror is credibly open and neutral.


Over the next few weeks, we’ll continue opening up economic blocks and shipping frequent updates to the publishing experience, such as:

  • Editor updates. Our users have called Mirror a “web3 Notion”, where you can easily embed economic participation into your narrative. We plan to improve the richness of the editor and support more ways for you to engage your community.
  • ENS name + slug support. Currently, URLs are long and include hard to read hashes. We’re adding support for using your ENS name and custom entry slugs so your post can look like this: https://mirror.xyz/vitalik.eth/on-quadratic-funding.
  • Subscriptions. Subscriptions are table stakes for publishing. Many community members have asked for email delivery and token gated access to content. We don’t have any concrete plans yet, but it’s something we’re thinking about.
  • Feeds and discovery. Giving every user and project on Mirror a beautiful homepage and ways for others to discover their work.
  • Custom dates. This will allow people to migrate their blogs from other platforms while maintaining a record of when it was published.

To get started with Mirror, connect to your Dashboard, check out the Guide, and join the community on Discord.

A note on Mirror Membership

As the Mirror tools open up for anyone to use, this milestone is an opportunity to redefine the meaning of community membership. Membership attained via $WRITE RACE is evolving to represent decision-making power and stake in the future of the Mirror protocol and DAO. Also, only Mirror members that burned $WRITE get a subdomain to signify their member status. We will articulate the full meaning of Mirror membership in more detail in the coming months!

We’re embarking on a new era where internet services are community owned and users are in control of their data and identity. Check out this world for yourself by starting a decentralized blog on Mirror today.

Arweave TX
Ra-I8pOzI57E5EB87lTjZDKnEgxiwBKtXgqddP7bHpo
Ethereum Address
0x5507dbd48a5A5bAcE8a6030e878cC4E0af147C33
Content Digest
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